The Progress corporate brand is more than just a logo, typeface and color palette. It represents who we are and what we stand for and is part of our reputation, which we must communicate consistently and compellingly. These guidelines will instruct our internal teams and external designers, agencies and vendors on how to use our brand correctly.


With our iconic trademark, modern colors, clear layout structure, corporate typeface and other precisely developed elements, we are striking out on a bold new path for the Progress brand.

Progress Brand - Visual Brand Guidelines

How to Use This Guide

It’s critically important to follow these guidelines. They have been designed to ensure we build and maintain a consistent visual expression that is uniquely Progress, and differentiates us from other brands like us. We have allowed creative decision making within the guidelines, however, it’s imperative for brand recognition that you stay within these boundaries. Thank you in advance for your support of our brand.

How to Design for Progress

We want all the creative work we produce to reflect the personality of the brand consistently.

Our design system is composed of 8 core elements:

Our Logo

Color

Typography

Iconography

Illustration

Brand Elements

Photography

Layout & Composition